Promoting Communal Harmony: The Risky Business of Brand Activism in Pre-Election India

A screengrab from the Surf Excel ad. (Fair Use. Copyright owned by original authors.)

The ad-related debate is no longer limited to the general public but has spread into the political discourse.

Editorial: The Surf Excel Ad Controversy is Another Cheap Ploy to Stain India With Communal Hatred

This would have never gained traction if a climate of divisiveness was not being pushed as an agenda by the state.

Modi Supporters Want To Boycott Surf Excel Because Its Ad Promotes Harmony & Fraternity (Watch Ad)

Absolutely shocking that a certain kind of politics feels threatened by talk of harmony. Not.

अब आप न्यूज़ सेंट्रल 24x7 को हिंदी में पढ़ सकते हैं।यहाँ क्लिक करें
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